Introducing our new character "Magic Muffin" who will take over Evie as the new IP for Earn Alliance!
The marketing team needs a page to introduce Magic Muffin and showcase the joyful, dynamic play experience within the platform. This page will highlight the muffin story, the Telegram Magic Muffin mini-game, collecting muffin rewards through the Ally Pass, and exploring Magic Muffin items to equip your avatar.
Licensed by Earn Alliance.
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Skills: Marketing strategic . Branding . Design thinking . UXUI design . Responsive website . Phototype
Tools: Figma . Jira . Notion

Ideations and define
Only 3 working days until we go live! I quickly created a modular page structure and reused components from the Ally Pass to save time and ensure a responsive, front-end friendly layout despite our tight timeline and limited resources.



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Magic Muffin page Hi-Fi and components



Please click here to experience the Magic Muffin page.