Creating a memorable logo that stays on trend, lasts over time, and aligns with the company's vision is not an easy task.
I utilize design methodologies and AI tools to organize the process of developing a logo. This approach outlines how I move from understanding a brand to delivering a final logo that effectively represents the brand’s identity.
Licensed by Hello Ello Pte Ltd.
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Skills: Branding, Design thinking, Brainstorming and Logo design
Tools: Adobe Ai, FigJam, Canva and AI-tools
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Objective — Understand the Brand
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Research & Analysis
We researched the industry and competitors and discovered numerous similar logos for AI chatbots and camera products in the market. To stand out from the crowd and emphasize our core vision—allowing users to control their home security smart camera simply by using text—we are ready to move forward!
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Ideation and Sketching
Begin with rough sketches on paper to explore a variety of concepts freely. This creative phase fosters experimentation and innovation.
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Digital Drafting and Refinement
By converting the best sketches into digital vector formats. Iterate on the design by adjusting shapes, colors, typography, and layout based on client and peer feedback. Consider how the logo performs at different platforms and in various contexts.
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Finalization and Delivery
Prepare the final logo files in multiple formats (AI, SVG and PNG) along with usage guidelines. Deliver a package that supports consistent brand application across all media.
